Empowering Women in Coffee: A Journey from Saskatoon to Costa Rica

Empowering Women in Coffee: A Journey from Saskatoon to Costa Rica

July 22, 2023

Lets jump into Road Coffee's 1st fully female supply chain!

We want to share an inspiring tale of how Road Coffee, in Saskatoon, Saskatchewan, connects with the legendary Ceci Genis and her groundbreaking Zalmari Coffee Estate in the beautiful Orisí Valley, Costa Rica. Hold on tight, as we embark on a journey that's inspirational, with a dash of caffeine-infused excitement!

Women coffee farmer, costa rica coffee
First things first, let's talk about the incredible Ceci Genis and her extraordinary farm, the Zalmari Coffee Estate. Located in the micro-region of Cachí, Orisí Valley in Costa Rica, this farm is no ordinary place. In fact, it's the first Women Care Certified coffee farm in the world! Ceci, a true hero to the coffee industry, has devoted her life to not only producing exceptional coffee but also championing the cause of women in the coffee world. Her dedication and vision have paved the way for remarkable change in an industry that has historically been male-dominated.

At Road Coffee, we believe in creating a positive impact in every aspect of our business. Our Environmental, Social, and Governance (ESG) commitments drive us to be more than just a coffee supplier; we aim to cultivate change in systems and processes that empower women in the coffee sector. Ceci's achievements and commitment to uplifting women in the industry resonate deeply with our core values.

Empowering women in coffee supply chain

As Alisha Esmail, the founder of Road Coffee, reflects on her own journey, she draws inspiration from Ceci's work and is honored to collaborate with her to build a more economical and sustainable coffee supply chain. Alisha understands the importance of providing women with equal opportunities, supply chain access, and the chance to take up powerful roles in the coffee world.

Working directly with Ceci and the Zalmari Coffee Estate is a privilege we cherish. We're not just building a business relationship; we're nurturing a partnership that fosters change and progress. With every cup of coffee, we strive to create a ripple effect that reaches far beyond the borders of our beloved Saskatoon.

Ceci Genis has broken barriers and shattered glass ceilings in an industry that needed a breath of fresh air. Her unwavering determination and passion for coffee have had a transformative impact on her community, setting an example for the world to follow. The Zalmari Coffee Estate thrives not only as a source of exquisite coffee but also as a testament to the power of women's empowerment.

From the Prairies in Central Canada to Costa Rica, our partnership stands as a beacon of hope, lighting the path for a more inclusive and equitable coffee industry. We take pride in being a part of Ceci's journey and firmly believe that supporting such pioneers will lead us to a future filled with better coffee and a better world.

So, the next time you enjoy a cup of our handcrafted coffee, know that it's not just a beverage – it's a symbol of change, a testament to the amazing work done by Ceci Genis and the countless women making a difference in the coffee industry. Let's raise our mugs to progress, equality, and the pursuit of an extraordinary cup of coffee that's brewed with love, passion, and a dash of inspiration from Costa Rica's coffee trailblazer.

Cheers to a brighter future, fueled by the love of coffee and the spirit of empowerment! Give our Road Coffee Costa Rica a try today and enjoy the Taste from The Zelmari Estate!