Empowerment in Every Cup: Introducing Fierce Coffee Blend

Empowerment in Every Cup: Introducing Fierce Coffee Blend

May 29, 2024

We are thrilled to introduce you to Fierce, our latest coffee blend that embodies empowerment, resilience, and transformative change. Sourced exclusively from three fully female supply chains in Costa Rica, Peru, and Kenya, Fierce is more than just a coffee; it’s a movement supporting women in the coffee industry.

Empowered Origins

Fierce is a tribute to the incredible women who, despite owning less than 10% of export licenses in the coffee sector, play a vital role in the supply chain. By choosing Fierce, you are supporting these trailblazing farmers who are paving the way for future generations. Each region—Costa Rica, Peru, and Kenya—contributes its unique flavors, resulting in a rich and dynamic blend that offers a harmonious and vibrant coffee experience.

Our Commitment to Change

At Road Coffee, it’s crucial for us to put women in powerful roles, ensuring they have a significant impact from farm to cup. This aligns with our ESG Commitment #5: Cultivate change in systems and processes for women in coffee to gain supply chain access, market share, and powerful roles. We believe in transforming the coffee industry by providing women with the resources and opportunities they need to thrive. Fierce is a direct result of our dedication to creating equitable systems that empower women throughout the supply chain.

The Ripple Effect

Investing in women creates a powerful ripple effect. When women succeed, they invest in their families and uplift their entire communities. By supporting Fierce, you are contributing to a positive cycle of growth, sustainability, and empowerment that extends far beyond the coffee cup.

International and Local Impact

Our commitment goes beyond international borders. We invest in the female farmers we partner with globally, ensuring they have the support needed to flourish. Additionally, we are dedicated to supporting local organizations that make a significant impact within our communities. This dual approach of international and local investment ensures that we are fostering growth and empowerment at every level.

Partnership with YWCA

We are proud to announce our partnership with the YWCA to further our mission of empowerment. For the next three months, a portion of the proceeds from every bag of Fierce sold will support the YWCA Hope Lives Here Campaign. This initiative aims to provide essential services and support to women and families in need, reinforcing our commitment to fostering strong, thriving communities.

Experience Fierce

Join us in celebrating the strength, courage, and excellence of women in coffee. With every sip of Fierce, you partake in a story of transformation and empowerment. Taste the difference that comes from supporting women who are not just coffee farmers, but community leaders and change-makers.

Embrace the power of women with Fierce – where every cup is a testament to resilience and a catalyst for change.

Thank you for being a part of this journey with us.