Coffee is that feeling
It’s a sense of home
Road Coffee was born out of bold decisions and meaningful connections. Every cup of our coffee has been handcrafted and is ethically sourced through our deep relationships with farmers.
We have a strong desire not only to roast and create amazing coffee, but to influence and innovate in an industry that has the opportunity to really impact farmers in developing countries. When you drink Road Coffee, you’re supporting something bigger – it’s more than a cup of coffee.
Our origin story
From international development projects to working alongside coffee farmers
Coffee has never been far from founder Alisha Esmail’s mind; it’s an integral part of her daily ritual and one she has savoured for many years at home and throughout her worldly travels. Her past work executing development projects in Haiti, Nepal and South Africa set fire to a deep desire to make a positive impact and spark change in an industry that is fraught with turmoil and unethical practice. Driven by her experience and entrepreneurial spirit, Alisha set out to create that change. Her passion for people and coffee culminated in the form of Road Coffee.
Bold. Inspirational. Passionate. Driven.
Alisha’s entrepreneurial spirit was no mistake or happenstance. Both of her parents were born in Tanzania, and from the time she could walk, Alisha heard her mother speak with passion about opening an orphanage. Inspiring others, following your dreams and making the world a better place were core tenants in her household. She watched her mother fearlessly chase her passion. And then she did the same.
In the years that followed Alisha spent time volunteering in LA, bettering access to food and water in Panama, and participated in various projects around the world bringing impact and long term change. It was during these experiences that she decided to change her career path to focus on development.
Blending her passion for ethical business and travel, she saw an opportunity to make a greater impact. She found that in coffee and founded Road Coffee on the same values she lives every day. Connecting passions, people and values, Road is recognized as a leader in sourcing, industry innovations and taste.
- WESK – Innovation Award 2019
- C0. Launch Finale Winner 5K Awarded 2018
- SYPE Entrepreneur of the Year 2018
- Sabex Finalist – New Business Venture 2018
- Winner of Seeds For Dreams – source of early stage financing without transfer of equity or debt obligations for small female-led Saskatchewan businesses
- NSBA Young Promising Entrepreneur 2016
Experts in innovation
Road Coffee is backed by a stellar team of people just as passionate about coffee and people as Alisha. From our Head Roaster, meticulously caring for the highest quality roasts to our Client Care Specialist, interacting with our corporate accounts. Every component of our company comes back to benefiting communities and families in underdeveloped countries; eliminating unnecessary middlemen and directly paying the farmers an honest price for their goods and services. Because that’s the way it should be. Through this unique model we’re making waves in the coffee industry and have become a leader in sourcing and industry innovation.